If you’re comparing GetResponse vs ClickFunnels, you’re not just choosing software — you’re choosing the foundation of your marketing system.
Both platforms are powerful. Both help businesses generate leads and increase sales. But here’s the truth most reviews don’t tell you:
They are built for completely different marketing strategies.
Choosing the wrong one can lead to:
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Wasted money
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Poor results
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Complex workflows
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Switching platforms later
This in-depth comparison is written for online marketers, entrepreneurs, and business owners who want a clear, practical answer — not hype.
By the end of this guide, you’ll know:
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The real difference between GetResponse and ClickFunnels
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Which platform fits your business model
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Pricing, features, and limitations
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Which tool delivers better long-term value
Let’s start with a quick overview.
GetResponse vs ClickFunnels: Quick Comparison
| Feature | GetResponse | ClickFunnels |
|---|---|---|
| Main Focus | Email marketing & automation | Sales funnels & conversions |
| Starting Price | Free / ~$19/month | ~$97/month |
| Email Marketing | Advanced | Basic–Moderate |
| Marketing Automation | Visual workflows | Funnel-based automation |
| Funnel Builder | Good | Best-in-class |
| Webinars | Yes | No |
| Membership Sites | Basic | Advanced |
| Best For | Small businesses, bloggers, eCommerce | Coaches, agencies, course sellers |
Quick summary:
Now let’s go deeper.
The Core Difference Most People Miss
Before comparing features, you need to understand the philosophy behind each platform.
GetResponse: Relationship-Driven Marketing
GetResponse focuses on:
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Building an email list
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Nurturing leads over time
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Automating communication
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Increasing customer lifetime value
It’s designed for businesses that grow through trust, content, and long-term engagement.
ClickFunnels: Conversion-Driven Sales
ClickFunnels is built to:
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Turn visitors into buyers quickly
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Maximize order value
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Push upsells and downsells
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Optimize every step of the sales journey
It’s ideal for businesses that rely on:
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Paid traffic
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Product launches
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High-ticket offers
If GetResponse is a long-term marketing engine, ClickFunnels is a high-performance sales machine.
Email Marketing & Automation
Winner: GetResponse
Email marketing is where GetResponse clearly stands out.
What You Get with GetResponse
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Advanced segmentation and tagging
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Behavioral automation triggers
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Visual automation builder
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Autoresponders and drip campaigns
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AI email writing tools
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High deliverability rates
Example workflow:
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User downloads a lead magnet
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Automatically added to a segment
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Receives a welcome series
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If they click a product link → follow-up offer sent
This level of automation is critical for scalable growth.
ClickFunnels Email Features
ClickFunnels includes basic email capabilities through its built-in system, but it offers:
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Simple broadcasts
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Basic follow-up sequences
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Limited segmentation
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Fewer automation triggers
Many ClickFunnels users still integrate third-party email tools for serious automation.
If email marketing is a major revenue channel, GetResponse is the better choice.
👉 Start your free GetResponse account today!
Funnel Builder Comparison
Winner: ClickFunnels
This is ClickFunnels’ core strength.
ClickFunnels Funnel Capabilities
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High-converting funnel templates
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One-click upsells
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Downsells
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Order bumps
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Custom checkout pages
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Funnel analytics
These features help increase average order value — especially for high-ticket products.
GetResponse Funnels
GetResponse offers Conversion Funnels, which are ideal for:
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Lead generation
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Webinar funnels
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Simple product sales
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Email-driven funnels
However, it doesn’t offer the same level of checkout optimization as ClickFunnels.
Landing Pages & Design
Both platforms include drag-and-drop builders.
ClickFunnels
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Designed for direct response marketing
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Built for paid traffic campaigns
GetResponse
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Large template library
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Mobile-responsive designs
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AI landing page generator
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A/B testing
Verdict:
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For sales pages → ClickFunnels
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For lead generation → GetResponse
Webinars vs Membership Sites
Webinars (Winner: GetResponse)
GetResponse includes:
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Live webinars
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Automated webinars
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Registration pages
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Email reminders
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Post-webinar automation
This replaces tools like Zoom or WebinarJam.
Membership & Courses (Winner: ClickFunnels)
ClickFunnels allows you to:
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Host online courses
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Create membership portals
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Drip content
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Manage student access
This makes it popular among coaches and course creators.
Ecommerce Capabilities
GetResponse for eCommerce
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Shopify and WooCommerce integration
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Abandoned cart recovery
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Product recommendations
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Customer lifecycle automation
Perfect for online stores that depend on repeat customers.
ClickFunnels for eCommerce
Best for:
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Single product funnels
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Dropshipping campaigns
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Limited-time offers
It’s less suitable for full online stores.
GetResponse Pricing 2026 Explained
GetResponse pricing depends on list size.
Plans include:
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Free plan (up to 500 contacts)
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Email Marketing – from ~$19/month
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Marketing Automation – from ~$59/month
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Ecommerce Marketing – from ~$119/month
The biggest advantage:
You get email marketing, automation, funnels, and webinars in one platform.
👉 Start your free GetResponse account today!
ClickFunnels Pricing 2026
ClickFunnels uses flat pricing:
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Launch Plan – ~$97/month
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Pro Plan – ~$197/month
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Funnel Hacker – ~$297/month
There is no free plan — only a limited trial.
For beginners, this higher entry cost can be a barrier.
Ease of Use & Learning Curve
GetResponse
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Clean interface
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Guided setup
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Beginner-friendly
ClickFunnels
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Simple editor
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But requires understanding funnel strategy
Many beginners struggle not with the software — but with knowing what funnel to build.
GetResponse vs ClickFunnels for Small Businesses
For most small businesses, GetResponse is the better option because it offers:
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Lower monthly cost
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Complete email automation
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Lead nurturing tools
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No need for complex funnels
ClickFunnels often makes sense only when your business is already running paid traffic at scale.
GetResponse vs ClickFunnels for eCommerce
Choose based on your model:
Traditional online store
→ GetResponse
Single product funnel or launch model
→ ClickFunnels
Real-World Use Cases
Blogger or Affiliate Marketer
Best choice: GetResponse
Local Business or Service Provider
Best choice: GetResponse
Course Creator selling high-ticket programs
Best choice: ClickFunnels
Agency running paid ads
Best choice: ClickFunnels
Ecommerce brand focused on retention
Best choice: GetResponse
Pros and Cons
GetResponse Pros
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Affordable and scalable
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Advanced email automation
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Built-in webinars
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All-in-one marketing system
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Excellent for long-term growth
GetResponse Cons
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Funnel features are basic
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Costs increase as your list grows
ClickFunnels Pros
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Industry-leading funnel builder
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Powerful checkout optimization
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Excellent for high-ticket sales
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Strong membership features
ClickFunnels Cons
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Expensive starting price
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Limited email marketing
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No free plan
Can GetResponse Replace ClickFunnels?
Yes — if you need:
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Lead generation funnels
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Email marketing
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Webinars
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Basic product sales
No — if you rely on:
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One-click upsells
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Order bumps
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Advanced funnel optimization
Final Verdict: Which Platform Is Better in 2026?
Here’s the honest answer:
Choose GetResponse if you:
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Want an affordable all-in-one platform
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Are building an email list
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Focus on long-term customer relationships
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Run a blog, affiliate site, or small business
Choose ClickFunnels if you:
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Sell high-ticket products
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Run paid traffic campaigns
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Depend on advanced funnel optimization
For most businesses — especially beginners and growing marketers — GetResponse offers better value, lower risk, and stronger long-term growth potential.
GetResponse includes email marketing, automation, funnels, and webinars — all in one dashboard.
👉 Start your free GetResponse account today!
FAQ
Is GetResponse better than ClickFunnels?
For email marketing and automation, yes. For advanced sales funnels, ClickFunnels is stronger.
Which is cheaper?
GetResponse is significantly more affordable.
Which is better for beginners?
GetResponse, due to lower cost and easier setup.
Do I need ClickFunnels if I have GetResponse?
Only if your business relies heavily on advanced funnel sales.
Final Thoughts
The real decision isn’t about features.
It’s about your strategy.
If your business grows through relationships, content, and email, GetResponse is the smarter choice.
If your business relies on high-pressure funnels and aggressive conversions, ClickFunnels is built for that.
Choose the platform that matches your growth model — not the hype.