If you’re comparing email marketing platforms, pricing is usually the deciding factor. But the real question isn’t just how much GetResponse costs — it’s whether the platform delivers enough value to justify the price.
In this detailed GetResponse pricing review (2026), we’ll break down:
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Every plan and what you actually get
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How costs increase as your list grows
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Real-world use cases and ROI
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How GetResponse pricing compares to Mailchimp, ActiveCampaign, Brevo, ConvertKit, and Omnisend
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Which plan makes sense for your business
Let’s get into the numbers — and the real value behind them.
What is GetResponse?
GetResponse is an all-in-one marketing platform that combines:
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Email marketing
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Marketing automation
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Sales funnels
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Landing pages
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Website builder
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Webinars
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Ecommerce tools
Instead of paying for multiple tools (email software + funnel builder + webinar platform), GetResponse bundles everything into one system. That’s a big reason many businesses choose it — the combined value often lowers overall marketing costs.
GetResponse Pricing Overview (2026)
The GetResponse pricing model is based mainly on subscriber count. As your email list grows, your monthly cost increases.
Key Pricing Factors
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Pricing scales with number of contacts
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Most paid plans include unlimited email sends
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Discounts available:
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18% off (annual billing)
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30% off (2-year billing)
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A Free Plan is available for beginners
How Pricing Scales
Example structure:
| Contacts | Monthly Cost Range |
|---|---|
| 1,000 | Entry-level pricing |
| 5,000 | Mid-range |
| 10,000+ | Higher tier pricing |
| 25,000+ | Advanced pricing |
The more your list grows, the more important automation and conversion features become — which is where GetResponse’s value really shows.
Detailed GetResponse Pricing Plans (2026)
1. GetResponse Free Plan
Best for: Beginners, bloggers, and small projects
Includes:
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Up to 500 contacts
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Unlimited newsletters
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Email templates
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Website builder
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Landing pages
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Signup forms
Limitations:
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GetResponse branding
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No advanced automation
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No autoresponders
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Limited segmentation
When to use it:
If you’re just starting or building your first email list, this is one of the better free email marketing options available.
2. Email Marketing Plan
Starting price: ~ $19/month (1,000 contacts)
Best for: Bloggers, affiliate marketers, and small businesses
Core Features:
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Unlimited emails
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Autoresponders
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Basic segmentation
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Landing pages
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Website builder
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Sales funnels (basic)
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AI email generator
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Analytics and reporting
This plan gives you everything needed for:
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Lead magnets
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Welcome sequences
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Weekly newsletters
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Simple sales campaigns
3. Marketing Automation Plan (The Sweet Spot)
Starting price: ~ $59/month (1,000 contacts)
Best for: Growing businesses and serious marketers
Key Features:
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Visual automation workflows
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Behavioral segmentation
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Lead scoring
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Event-based automation
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Conversion funnels
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Webinars (limited attendees)
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Advanced analytics
Why this plan matters:
With automation, you can build flows like:
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Lead → Welcome sequence → Offer → Upsell
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Abandoned signup follow-ups
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Behavior-triggered emails
For most businesses, this plan delivers the best ROI.
4. Ecommerce Marketing Plan
Starting price: ~ $119/month (1,000 contacts)
Best for: Online stores and ecommerce brands
Includes everything above, plus:
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Abandoned cart recovery
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Product recommendations
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Transactional emails
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Promo codes
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Ecommerce segmentation
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Advanced sales funnels
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Webinars with higher limits
If you run Shopify, WooCommerce, or another store, this plan can recover lost revenue automatically.
5. MAX & MAX² Plans (Enterprise)
Pricing: Custom
Designed for:
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Large businesses
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High-volume senders
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Agencies
Features include:
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Dedicated IP
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SMS marketing
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Push notifications
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Account manager
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Deliverability consulting
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Advanced integrations
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Single sign-on (SSO)
These plans focus on scalability, deliverability, and support.
Try GetResponse free for 14 days and see if the all-in-one platform fits your business.
GetResponse Pricing by Contact Size
Here’s how costs typically scale (approximate ranges):
| Contacts | Email Marketing | Marketing Automation | Ecommerce |
|---|---|---|---|
| 1,000 | $19 | $59 | $119 |
| 5,000 | ~$54 | ~$95 | ~$169 |
| 10,000 | ~$79 | ~$114 | ~$199 |
| 25,000+ | Custom scaling | Custom | Custom |
What This Means
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Costs rise with growth — normal for all email platforms
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Automation helps increase revenue per subscriber
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Annual billing significantly lowers monthly cost
What’s Included at Every Paid Level?
Even the lower tiers offer strong value.
Core Features:
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Unlimited emails
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Email templates
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Landing pages
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Signup forms
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Basic funnels
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Website builder
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AI email writing tools
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Integrations (Shopify, WordPress, Zapier, etc.)
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24/7 live chat support
Higher plans unlock:
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Automation workflows
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Webinars
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Ecommerce features
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Advanced segmentation
GetResponse Pricing vs Competitors (2026)
Comparison Table
| Platform | Starting Price | Free Plan | Automation | Key Difference |
|---|---|---|---|---|
| GetResponse | $19 | Yes | Advanced | All-in-one marketing tools |
| Mailchimp | $20+ | Yes | Limited on lower plans | Higher cost as list grows |
| ActiveCampaign | $29+ | No | Excellent | Strong CRM focus |
| Brevo | $9 | Yes | Basic | Pay-per-email model |
| ConvertKit | $29 | Yes | Creator-focused | Simple but fewer features |
| Omnisend | $16 | Yes | Ecommerce-focused | Store automation tools |
GetResponse vs Mailchimp Pricing
Mailchimp becomes expensive quickly as your list grows. Many advanced features are locked behind higher tiers.
GetResponse often delivers more features at a lower cost, especially automation and funnels.
Get complete comparison on Getresponse vs Mailchimp here.
GetResponse vs ActiveCampaign Pricing
ActiveCampaign offers powerful CRM and automation but costs more at scale.
If you don’t need a heavy CRM, GetResponse is more affordable.
Get complete comparison on Getresponse vs ActiveCampaign here.
GetResponse vs Brevo Pricing
Brevo is cheaper for small senders because it charges by email volume.
But for regular campaigns and automation, GetResponse provides better long-term value.
Is GetResponse Good Value for Money?
Here’s where the platform stands out.
Instead of paying separately for:
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Email software ($20–$100)
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Funnel builder ($50–$100)
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Webinar tool ($40–$150)
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Landing page builder ($20–$50)
GetResponse combines everything.
Real Example
A small business using:
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Email automation
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Lead funnel
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Monthly webinar
Could save $100+ per month by using one platform.
Pros and Cons of GetResponse Pricing
Pros
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Free plan available
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Affordable starting price
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Unlimited emails
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Strong automation value
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All-in-one platform saves money
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Annual discounts up to 30%
Cons
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Price increases as your list grows
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Advanced features only in higher plans
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Ecommerce tools locked behind premium tiers
Who Should Choose Each Plan?
Free Plan
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Beginners
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Bloggers testing ideas
Email Marketing
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Affiliate marketers
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Small businesses
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Newsletter-based businesses
Marketing Automation
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Growing brands
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Agencies
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Coaches and course creators
Ecommerce Marketing
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Shopify/WooCommerce stores
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Product-based businesses
MAX
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Large companies
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High-volume email senders
Who Should Consider Alternatives?
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Brevo → If budget is your top priority
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ConvertKit → If you’re a content creator or YouTuber
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ActiveCampaign → If you need deep CRM features
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Omnisend → If you want ecommerce-only automation
Is GetResponse Worth the Price (Final Verdict)
For most businesses, yes — GetResponse is worth the price. To learn other complete details visit GetResponse review here.
Best For
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Small businesses that want multiple tools in one
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Affiliate marketers building funnels
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Ecommerce stores recovering abandoned carts
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Agencies managing multiple campaigns
Not Ideal For
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Extremely tight budgets
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Businesses that only need basic email newsletters
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Large enterprises needing advanced CRM systems
Bottom line:
If you want an affordable marketing automation platform that includes email, funnels, landing pages, and webinars, GetResponse delivers excellent value in 2026.
If you want to test the platform risk-free:
Try GetResponse free for 14 days and see if the all-in-one platform fits your business.
Build your first funnel, set up automation, and see how much you can do from one dashboard.