Choosing the right GoHighLevel pricing plan can feel overwhelming — especially when the difference between $97 and $497 per month determines how fast you can scale your agency or SaaS business.
This complete comparison uses the latest official pricing. GoHighLevel has streamlined its tiers to three clear options: Starter, Unlimited, and SaaS Pro. Every plan gives you unlimited contacts and unlimited users — one of the biggest advantages over competitors that charge per contact.
All plans are month-to-month with no long-term contracts, and every plan includes a full 14-day free trial with complete access. Annual billing saves approximately 17% (some sections mention up to 20%).
Here’s exactly what each tier offers, how they differ, real-world ROI examples, and a clear recommendation so you can pick the perfect plan today.
1. Starter Plan – $97/month
Best for: Solo entrepreneurs, freelancers, coaches, local businesses, or agencies just getting started with 1–3 clients.
What You Get:
- Up to 3 sub-accounts (locations/workspaces)
- Unlimited contacts & unlimited users
- Full core feature set:
- Website & funnel builder
- CRM + pipelines
- Workflow builder & campaign builder
- 2-way SMS & 2-way email
- Landing pages, forms, surveys, calendars
- Power dialer, call tracking & recording
- Reputation management
- Social calendar, ad manager, Google/Facebook reporting
- Basic CRM functionality
- Email support + chat support
- All the tools to capture, nurture, and close leads
Limitations: Only 3 sub-accounts. No white-labeling, no rebilling, no advanced API.
This plan is perfect if you’re testing GoHighLevel or running a single business. You get the entire powerful platform without paying for features you don’t need yet.
Real-World Example A local gym owner or solopreneur coach can run their entire marketing (funnels, SMS follow-ups, booking calendar, reputation) for just $97/month and add as many contacts as they want.
2. Unlimited Plan – $297/month (Most Popular)
Best for: Growing agencies and marketers managing multiple clients who want unlimited scale without reselling the platform.
What You Get (Everything in Starter +):
- Unlimited sub-accounts — add as many client accounts as you need for one flat price
- Branded Desktop App (full white-label desktop experience — clients see your branding)
- Memberships & communities
- Basic API access (Public API, Sub-Account API keys, Zapier integration, and more)
- User/agent reporting
- Everything you need to host numerous clients with ease
This is the tier where most agencies land once they have 4+ clients. The jump from $97 to $297 removes every scaling limitation while keeping costs predictable.
Real-World Example: A digital marketing agency with 12–15 clients upgrades to Unlimited. They instantly get unlimited workspaces, clean white-labeled dashboards for every client, and a basic API for custom integrations — all while keeping the monthly software cost fixed at $297.
If you’re scaling your agency, our complete GoHighLevel Unlimited vs Pro comparison will help you pick the best plan.
3. SaaS Pro Plan – $497/month
Best for: Agencies and entrepreneurs who want to white-label GoHighLevel completely and turn it into their own recurring-revenue SaaS product.
What You Get (Everything in Unlimited +):
- Full SaaS Mode — turn GoHighLevel into your own branded software
- Automated sub-account creation — clients sign up on your site and get an account instantly
- Rebilling enabled with the ability to set your own markup (including on Conversation AI)
- Advanced API access (OAuth 2.0, Create/Update/Delete sub-accounts, Load snapshots, User management, Get all snapshots, and much more)
- Everything you need to start generating serious recurring SaaS revenue
This plan transforms GoHighLevel from a tool into a profit centre. Many users on SaaS Pro charge clients $297–$997/month for access to “their” platform and easily cover the $497 cost with just 2–4 clients.
Real-World Example An agency owner launches “MyAgencyOS” — a fully white-labeled version. With automated onboarding and markup on usage, 8 clients at $497 each generate $3,976/month in platform revenue. After the $497 cost, that’s $3,479/month in nearly passive profit.
Looking for an all-in-one platform with built-in AI? See how GoHighLevel AI can automate your marketing and client management.
Learn more on HighLevel AI unlimited pricing here.
Side-by-Side Pricing Comparison Table
| Feature | Starter ($97/mo) | Unlimited ($297/mo) | SaaS Pro ($497/mo) |
|---|---|---|---|
| Monthly Price | $97 | $297 (most popular) | $497 |
| Sub-Accounts | 3 | Unlimited | Unlimited |
| Contacts & Users | Unlimited | Unlimited | Unlimited |
| White-Label Desktop App | No | Yes | Yes |
| SaaS Mode | No | No | Yes (full) |
| Automated Client Creation | No | No | Yes |
| Rebilling | No | At cost (no markup) | With your own markup |
| API Access | None/Basic limited | Basic API | Advanced API |
| Memberships & Communities | Yes | Yes | Yes |
| Snapshots (advanced) | Limited | Limited | Full (via Advanced API) |
| Best For | Solos & beginners | Growing agencies | SaaS resellers & white-label |
| Annual Savings | ~17% | ~17% | ~17% |
| 14-Day Free Trial | Yes | Yes | Yes |
Key Differences Explained
Sub-Account Limits Starter caps you at 3. Both Unlimited and SaaS Pro give true unlimited sub-accounts — the moment most users upgrade.
White-Labeling & Branding Unlimited introduces the branded desktop app. SaaS Pro takes it further with full SaaS mode so clients never see “GoHighLevel” anywhere.
Rebilling & Monetization This is the biggest leap. Unlimited lets you pass costs at cost. SaaS Pro lets you add your profit margin and rebill Conversation AI usage too — turning the platform into a revenue engine.
API Power Basic API on Unlimited is enough for Zapier and simple integrations. Advanced API on SaaS Pro unlocks automation that lets you create/delete sub-accounts programmatically, load snapshots at scale, and build custom experiences.
Annual Billing: All plans offer ~17% savings when paid yearly. Most users start month-to-month for flexibility, then switch to annual once settled.
Which GoHighLevel Plan Should You Choose?
Choose Starter ($97) if:
- You run one business or have 1–3 clients
- You want to test the full platform risk-free
- Budget is tight, and you don’t need white-label yet
Go with Unlimited ($297) if:
- You have 4+ clients or plan to grow quickly
- You want unlimited workspaces and a white-labelled desktop
- You’re happy passing the usage costs at the cost
- You’re not ready to build a SaaS offering
Choose SaaS Pro ($497) if:
- You want to create your own white-labeled SaaS product
- You want automated client onboarding and billing
- You’re ready to charge clients for platform access
- You need an advanced API for custom builds or high-volume operations
Pro Tip: You can start on any plan and upgrade/downgrade anytime with prorated billing. All your data, funnels, and clients stay intact.
Real ROI Examples (2026)
- Solo User → Starter at $97/mo → Full ROI in first week from saved time on manual follow-ups.
- Mid-Size Agency (12 clients) → Unlimited at $297/mo → Saves 20+ hours/week on admin → easily worth $1,000+/mo in freed-up billable time.
- SaaS-Focused Agency → SaaS Pro at $497/mo → 5 clients paying you $497 each = $2,485/mo revenue → net profit $1,988/mo from platform alone (before service fees).
Final Recommendation
For most growing agencies and marketers in 2026, Unlimited at $297/month delivers the best balance of power and price. It removes all growth limits and gives you white-labeled client experiences without the higher commitment of SaaS Pro.
Only move to SaaS Pro when you’re ready to productize and generate recurring revenue from the platform itself — the upgrade usually pays for itself within 30–45 days once you have 2–3 paying SaaS clients.
Ready to choose?
Start your 14-day free trial today on the plan that matches your current stage:
Import one funnel or one client during the trial, and you’ll immediately feel the difference.
Whether you pick Starter, Unlimited, or SaaS Pro, GoHighLevel remains one of the most complete and scalable agency platforms available — and these updated 2026 tiers make the decision clearer than ever.
If you run a marketing agency, don’t miss our comprehensive GoHighLevel review to see how it can help you scale.