If you’re running an agency, coaching business, or SaaS operation on GoHighLevel, you’ve probably reached the moment every serious user hits: deciding between the GoHighLevel Unlimited vs Pro plan. You’re not alone. Thousands of marketers search “GoHighLevel Unlimited vs Pro ” or “GHL $297 vs $497 plan” every month because that $200 difference feels significant — until you understand what it actually unlocks.
This guide pulls the latest official details straight from the GoHighLevel official site. We’ll break down every feature, cost implication, real-world use case, and ROI scenario so you can decide with confidence — without sales hype or guesswork.
Whether you’re a solo consultant managing 5 clients or an agency owner ready to white-label and resell GoHighLevel as your own product, you’ll know exactly which plan fits your stage and goals.
Quick Overview of GoHighLevel Plans in 2026
GoHighLevel offers three tiers, but 95% of growing users land between Unlimited and SAAS Pro after outgrowing the $97 Starter plan.
All plans share these foundational strengths:
- Unlimited contacts & unlimited users
- Full core toolkit (funnels, CRM, pipelines, workflows, calendars, courses, communities, payments, ad manager, reputation management, mobile app, etc.)
- 24/7 support
- 14-day free trial with complete access
- Usage-based fees only for SMS/MMS, voice calls, AI credits, and phone numbers (these are the same on both plans and can be passed to clients)
The real decision comes down to how you want to scale client delivery and whether you want to turn GoHighLevel into your own branded SaaS product.
GoHighLevel Unlimited Plan
Best for: Growing agencies, consultants, and marketers who manage multiple clients but don’t yet need to resell the platform itself.
What You Get (Everything in Starter + These Upgrades):
- Unlimited sub-accounts (no more 3-account limit)
- User/Agent reporting
- Rebill phone & email at cost (no markup) — you can pass through SMS and call charges to clients without adding your own profit margin.
- Basic API access
- Full white-label desktop experience (clients see your branding, not “GoHighLevel”)
This is the plan most agencies settle on once they have 4–10+ active clients. It removes every artificial limit on scale while keeping the monthly fee predictable.
Real-World Example
Sarah runs a local lead-gen agency with 12 clients. On Starter, she was capped at 3 sub-accounts and constantly juggling workarounds. Upgrading to Unlimited gave her unlimited workspaces, clean client reporting, and the ability to rebill telecom costs directly. Her monthly software cost went from $97 to $297, but she saved 15+ hours/week on admin and improved client retention by delivering a fully branded experience.
Pros of Unlimited Plan
- Excellent price-to-value ratio for most agencies
- Predictable flat fee + usage (easy to forecast)
- All the core power needed for day-to-day client delivery
- Easy to upgrade later if you decide to go SaaS
Cons
- No ability to charge clients a markup on usage or platform access
- No automated client onboarding or SaaS-mode storefront
- A white-label mobile app is still an extra $497/month add-on.
GoHighLevel Agency Pro/ SAAS Pro Plan
Best for: Agencies and “SaaSPRENEURs” who want to white-label GoHighLevel completely and resell it as their own software product.
What You Get (Everything in Unlimited + These Powerful Additions)
- Full SaaS Mode — turn GoHighLevel into your own branded platform
- Automated sub-account creation — clients sign up on your website and instantly get their own account
- Rebill phone, email, SMS, and usage with markup — this is the big one. You set your own prices and keep the profit margin.
- Advanced API access
- Ability to sell subscriptions, add-ons, and features directly from your own site.
Agency Pro/SAAS Pro essentially lets you become a mini-software company using GoHighLevel’s infrastructure. Many users on this plan charge clients $197–$997/month for access and easily cover the $497 (and more) with just 2–4 clients.
Real-World Example
Mike, a marketing agency owner, switched to Agency Pro last year. He now sells “MyAgency OS” — a fully white-labeled version of GoHighLevel — at $397/month per client. With automated onboarding and markup on usage, his 8 clients generate $3,176 in recurring revenue while his own cost is only $497. Net profit from software alone: over $2,600/month before he even delivers services.
Pros of Agency Pro
- True SaaS revenue stream with high margins
- Automated client acquisition and billing (saves massive time)
- Higher perceived value — clients feel they’re buying “your software”
- Advanced API for custom integrations and automations
- Maximum long-term scalability and exit value (many agencies sell their white-labeled GHL business)
Cons
- Higher monthly commitment ($200 more than Unlimited)
- Requires more setup and sales effort to realize the ROI
- Overkill if you never plan to resell access
Side-by-Side Comparison Table (February 2026)
| Feature | Unlimited ($297/mo) | Agency Pro ($497/mo) | Winner / Notes |
|---|---|---|---|
| Monthly Price | $297 | $497 | Unlimited for most |
| Sub-Accounts | Unlimited | Unlimited | Tie |
| Contacts & Users | Unlimited | Unlimited | Tie |
| Rebill Phone & Email | At cost (no markup) | With markup (your profit) | Pro |
| SaaS Mode | No | Yes (full white-label SaaS) | Pro |
| Automated Client Creation | No | Yes | Pro |
| API Access | Basic | Advanced | Pro |
| White-Label Desktop | Yes | Yes | Tie |
| White-Label Mobile App | Add-on ($497/mo) | Add-on (but easier to resell) | Pro for resale |
| User/Agent Reporting | Yes | Yes | Tie |
| Best For | Client delivery & management | Building & selling your own SaaS | Depends on goals |
| Break-Even Point | Immediate for most agencies | 2–4 clients paying you markup | Pro pays for itself fast |
Cost & ROI Breakdown: Is the Upgrade Worth It?
Let’s make this concrete with numbers.
Scenario 1: Pure Service Agency (10 clients)
- Unlimited: $297/mo
- You rebill usage at cost → software cost stays ~$297
- Total annual: ~$3,564 → Perfectly fine. No need for Pro.
Example 2: Agency That Wants to Productize
- Agency Pro: $497/mo
- You charge 6 clients $397/mo each for “YourBranded OS” = $2,382/mo revenue
- After your $497 cost: $1,885/mo pure software profit
- Annual ROI: The $200 extra per month pays for itself in under 2 weeks once you have 2–3 paying SaaS clients.
Scenario 3: High-Volume User with Custom Needs. Advanced API and automated workflows on Pro often save 20–40 hours/month for developers and power users — easily worth the upgrade.
When to Choose Unlimited ($297)
- You primarily deliver services (funnels, ads, SMS campaigns, etc.)
- You have 4–30 clients and want unlimited workspaces
- You’re happy passing usage costs at cost
- You want the lowest possible flat fee while still scaling
- You’re not ready to build a SaaS sales process
Most users stay on Unlimited happily for years and never feel limited.
When to Choose Agency Pro ($497)
- You want to create a new recurring revenue stream
- You want clients to feel they’re buying your software (huge branding win)
- You plan to automate client onboarding and billing
- You have (or want) 5+ clients who could pay you monthly for platform access
- You value advanced API for custom builds or Zapier-level automations
- You’re thinking long-term about building a sellable asset
If even one of these resonates, the upgrade usually pays for itself within 30–60 days.
Other Important Considerations in 2026
- Usage Fees: Identical on both plans. The difference is only whether you can add markup.
- Add-Ons: AI Employee ($97/mo per sub-account), Branded Client Portal App ($49/mo), etc., can be resold with markup only on Agency Pro.
- White-Label Mobile App: $497 one-time setup fee on either plan, but far easier to monetise on Pro.
- Enterprise: If you need HIPAA, dedicated IPs, or custom SLAs, both Unlimited and Pro can upgrade to Enterprise-level support.
- Billing Flexibility: Month-to-month on both. Upgrade anytime with prorated charges.
Final Recommendation: Which Plan Should You Pick?
Start with Unlimited ($297) if:
- You’re still primarily a service-based agency.
- You want maximum features at the lowest cost.
- You’re not 100% sure about building a SaaS offering yet.
Upgrade to Agency Pro ($497) if:
- You’re ready to turn GoHighLevel into a profit centre instead of just a tool
- You want automated systems and higher margins
- You have (or can quickly get) even 2–3 clients willing to pay for platform access
The beautiful part? You don’t have to guess forever. Start your 14-day trial on Unlimited, get everything set up, bring in a couple of clients, and if you love the direction, upgrade to Agency Pro in one click. All your data, funnels, and workflows transfer instantly.
Ready to Decide?
Head straight to the official pricing page and start your free trial today.
Try Unlimited first — you’ll immediately feel the difference from Starter. Then, once you have a few clients running smoothly, you’ll know intuitively whether the Agency Pro upgrade makes sense for your business.
Most users who make the jump to Pro say the same thing: “I wish I had done it six months earlier.”
Whether you choose Unlimited or Agency Pro, GoHighLevel remains one of the most powerful and cost-effective agency operating systems available in 2026. The platform continues to improve monthly, and both plans give you access to every core innovation.
Want to know if it fits your budget? Visit our complete GoHighLevel pricing page for a full cost analysis.