If you’re exploring GoHighLevel alternatives, you’re likely weighing whether the platform still fits your needs or if another tool might serve you better. GoHighLevel (often called GHL) built its reputation as a comprehensive agency operating system, combining CRM, funnels, email/SMS marketing, workflows, calendars, and white-label client accounts in one place. Many agencies and marketers continue to rely on it successfully, particularly for its unlimited contacts, sub-account management, and snapshot functionality that simplifies scaling client work.
That said, the marketing software landscape in 2026 offers strong options tailored to different priorities. Some excel in advanced email automation, polished course delivery, or budget-friendly entry points. Pricing and features have evolved across the board, with usage-based costs, contact limits, and specialized tools playing a bigger role in decisions.
This guide draws directly from official pricing pages (accessed February 20, 2026) for GoHighLevel, ActiveCampaign, HubSpot, Kajabi, Kartra, Systeme.io, and ClickFunnels. We’ll compare them side-by-side with updated details, honest pros and cons, and clear tables. The goal is to help agencies, course creators, solopreneurs, and teams find the right fit—while recognizing where GoHighLevel provides practical advantages for users who value all-in-one scalability and agency-specific tools.
Why Marketers Consider GoHighLevel Alternatives
GoHighLevel appeals to users who want to manage their own business and client deliverables without juggling multiple logins. Its unlimited contacts and users on higher plans, combined with native SMS, voice calling, and one-click snapshots for duplicating setups, make it efficient for growing agencies.
Common reasons for exploring alternatives include
- Managing usage-based fees for SMS, calls, or AI features
- Seeking simpler interfaces or deeper specialization in email, courses, or reporting
- Budget constraints for smaller operations
- Preference for platforms with stronger native integrations or enterprise-grade analytics
Secondary searches like “GoHighLevel vs Kartra 2026,” “best affordable CRM funnel builder,” and “white label marketing platform comparison” reflect these considerations. The right choice depends on your focus—lead generation, course sales, team collaboration, or pure funnel optimization.
Key decision factors
- Need for white-label sub-accounts and client rebilling?
- Expected contact volume and communication channels (email, SMS, calls)?
- Primary revenue model (agencies vs digital products vs e-commerce)?
- Budget range and willingness to handle add-on costs?
With that context, let’s examine each platform using the latest official data.
GoHighLevel: Strong All-in-One Option for Agencies and Scale
GoHighLevel continues to position itself as a complete solution for agencies and businesses handling multiple clients or high-volume marketing.
Key Features
- Unlimited contacts and users across plans
- Funnel and website builder, workflows, calendars, forms, surveys
- Native SMS, MMS, voice calling, unified conversations, and Conversation AI
- Snapshots for one-click duplication of entire client setups
- CRM with pipelines, custom dashboards, and reporting
- Courses, communities, payments, ad manager, and reputation management
- White-label options and mobile app
Official Pricing (monthly, no long-term contracts)
- Starter: $97/mo – 3 sub-accounts, full core features, usage-based fees for SMS/AI/calls
- Unlimited: $297/mo – unlimited sub-accounts, rebill phone & email at cost
- SaaS Pro: $497/mo – full SaaS mode, automated sub-account creation, markup on rebilling, advanced API
Usage fees (SMS, AI credits, phone numbers) apply across plans but can be rebilled to clients on Unlimited and higher tiers. 14-day full-access trial available.
GoHighLevel performs particularly well for users who manage client accounts or need flexible scaling without strict contact caps. The snapshot feature and white-label capabilities stand out as efficiencies that reduce setup time for agencies.
Before making a decision, read our in-depth GoHighLevel review to see how it compares to other all-in-one marketing platforms.
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ActiveCampaign: Excellent for Sophisticated Email Automation
ActiveCampaign focuses on advanced marketing automation and CRM, making it a solid choice for teams prioritizing email performance and segmentation.
Key Features
- Conditional logic, predictive sending, split testing, and AI-generated content
- CRM pipelines, lead scoring, and sales engagement tools
- Cross-channel messaging (email, SMS add-on, site tracking)
- Extensive integrations and automation workflows
- Reporting and personalization at scale
Pricing (contact-based tiers, approximate starting points based on official structure)
- Lite/Plus: Starts around $29–$99/mo depending on contacts (adds CRM and landing pages on higher tiers)
- Professional: ~$149–$229/mo for advanced automation and scoring
- Enterprise: Custom for dedicated support and deeper reporting
Email sends scale with contacts (typically 10–15x limit), and SMS is an add-on—strong 30-day guarantee.
ActiveCampaign delivers depth in automation that many users appreciate for nurture sequences and e-commerce flows. However, it lacks built-in white-label sub-accounts or native voice calling, which can mean additional tools for full agency workflows. For pure email-heavy strategies, it often complements or serves as a focused alternative. However, GoHighLevel’s integrated unlimited contacts and communication tools provide a more seamless all-in-one value for broader needs.
Best suited for: Businesses with complex email journeys and moderate contact volumes who don’t require heavy client sub-account management.
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HubSpot: Polished Enterprise Solution with Robust Reporting
HubSpot offers a professional, integrated ecosystem centred on its free CRM foundation, scaling into full marketing, sales, and service hubs.
Key Features
- Free core CRM with unlimited users/contacts for basic use
- Marketing automation, journeys, lead scoring, and personalization
- Advanced reporting, multi-touch attribution (higher plans)
- Ad management, social tools, CMS website builder
- AI features (Breeze) for content and insights
- 1,500+ app integrations
Marketing Hubspot Pricing (annual billing recommended)
- Free: $0 (2 users, basic tools)
- Starter: $9–$20 per seat/mo (removes branding, basic automation)
- Professional: $800/mo (3 seats included, advanced automation, custom reporting) + $3,000 one-time onboarding
- Enterprise: $3,600/mo (5 seats, full attribution and analytics) + $7,000 one-time onboarding
HubSpot stands out for teams needing clean data visibility and long-term scalability in B2B environments. Its polish and reporting depth feel enterprise-ready. That said, costs rise quickly with seats and features, and it offers limited native SMS/voice or white-label agency tools compared to platforms built specifically for that. GoHighLevel often provides comparable core functionality at a lower entry point for agencies, especially with unlimited contacts and rebillable communications.
Best suited for: Larger teams or B2B companies prioritizing professional reporting and integrated inbound marketing.
👉 Manage your marketing, sales, and customer support with one all-in-one CRM.
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Kajabi: Specialized Platform for Course and Membership Businesses
Kajabi emphasizes high-quality digital product delivery, with strong tools for creators selling knowledge-based offers.
Key Features (2026)
- Course builder with cohorts, video tools, transcription/translation
- Unlimited funnels, landing pages, and marketing emails
- Community platform and branded mobile app (higher plans)
- Affiliate management, advanced checkout, and payments
- CRM elements, automations, and universal inbox
- Custom code and AI features on Pro
Pricing (monthly rates; annual saves significantly)
- Basic: $143/mo (2,500 contacts, 5 products)
- Growth: $199/mo (25,000 contacts, 50 products)
- Pro: $399/mo (100,000 contacts, unlimited products, branded app, custom code)
Kajabi delivers an excellent experience for course creators, with polished member areas and conversion-focused funnels. Completion rates and upsell opportunities often improve for users focused solely on digital products. For businesses needing broader CRM, SMS outreach, or multiple client sub-accounts, however, it requires stacking tools. GoHighLevel includes solid course and community features alongside unlimited contacts and agency tools, making it more versatile for hybrid models without extra cost.
Best suited for: Coaches, experts, and membership site owners whose revenue centres on courses and communities.
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Kartra: Clean All-in-One with Strong Funnel and Video Tools
Kartra aims to combine funnel building, email, memberships, and support in a streamlined interface.
Key Features (2026)
- Drag-and-drop funnel and page builder with analytics
- Unlimited email and SMS on most plans
- CRM, calendars, advanced automations, and helpdesk (higher plans)
- Memberships, courses, video hosting, surveys/quizzes
- Affiliate management and 0% transaction fees on higher tiers
Pricing
- Essentials: $59/mo (500 contacts, limited features)
- Starter: $119/mo ($99 annual) – 2,500 contacts, unlimited core elements
- Growth: $229/mo ($189 annual) – 12,500 contacts, affiliates, webinars
- Professional: $549/mo ($429 annual) – 25,000 contacts, full helpdesk
Kartra offers a user-friendly experience with reliable deliverability and video tools that many find more intuitive than some competitors. It handles many all-in-one needs effectively. At higher volumes, contact limits and pricing can become factors, and it has more limited white-label SaaS capabilities or snapshot-style cloning. GoHighLevel’s unlimited contacts, native calling, and true sub-account white-labeling often give agencies greater flexibility and cost efficiency at scale.
Best suited for: Marketers wanting a polished all-in-one without extreme specialization.
👉 Run your entire online business from one powerful platform.
Start your Kartra trial and manage funnels, emails, memberships, and more in one place.
Systeme.io: Affordable Entry Point with Solid Core Features
Systeme.io provides strong value for smaller budgets, covering funnels, courses, email, and basic CRM.
Key Features (2026)
- Unlimited emails and file storage on paid plans
- Sales funnels, blogs, courses, communities
- Built-in affiliate program and evergreen webinars
- CRM pipelines, workflows, order bumps, and coupons
- Mobile store support for physical/digital products
Pricing
- Free: 2,000 contacts, limited funnels/automations
- Startup: $17/mo – 5,000 contacts
- Webinar: $47/mo – 10,000 contacts + webinars
- Unlimited: $97/mo – unlimited contacts, funnels, automations, sub-accounts
Systeme.io stands out for accessibility and unlimited emailing, making it approachable for bootstrapped users. The interface keeps things straightforward. As businesses grow beyond 10k contacts or need advanced SMS/calling and full white-label agency features, limitations become more noticeable. GoHighLevel offers similar breadth with added strengths in unlimited scaling and client management tools, often proving more sustainable for serious growth.
Best suited for: Beginners, solopreneurs, or small teams testing all-in-one platforms on a tight budget.
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ClickFunnels: Focused Funnel Builder with Expanding Capabilities
ClickFunnels 2.0 centres on high-converting funnels while adding courses, communities, and email tools.
Key Features (2026)
- Unlimited funnels and landing pages with AI assistance
- Email marketing scaling by plan
- Courses, communities, and e-commerce stores
- Advanced analytics, custom code (higher plans)
- Affiliate tools and workspaces for organization
Pricing (primarily annual options)
- Lower tiers: Approximately $97–$297/mo range based on features (exact lower plans vary)
- Top/Dominate: $5,997/year (~$500/mo) – 400k contacts, 20 workspaces, full advanced access
ClickFunnels remains popular for direct-response marketers who prioritize funnel conversion rates and paid traffic setups. The templates and builder often deliver strong performance. For users needing integrated CRM, native SMS/voice, or unlimited contacts at lower price points, it may feel more limited. GoHighLevel combines strong funnel tools with broader communication and agency features, providing better overall value for most multi-channel operations.
Best suited for: Funnel specialists and high-ticket sellers focused primarily on traffic-to-offer conversion.
Before you decide, check out our in-depth ClickFunnels review to explore its features, pricing, and real benefits.
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Side-by-Side Comparison Tables (February 2026 Data)
Pricing and Scale Overview
| Platform | Popular Plan Price (mo) | Contacts on Popular Plan | Unlimited Contacts? | White-Label Sub-Accounts | Starting Price |
|---|---|---|---|---|---|
| GoHighLevel | $297 (Unlimited) | Unlimited | Yes | Full (Agency Pro) | $97 |
| ActiveCampaign | ~$49–$149 | Scales with tier | No | No | ~$29 |
| HubSpot | $800 (Pro) | Scales with credits | No | Limited | Free |
| Kajabi | $199 (Growth) | 25,000 | No | No | $143 |
| Kartra | $119–$229 | 2,500–12,500 | No | Limited | $59 |
| Systeme.io | $47–$97 | 10,000–Unlimited | Yes (top plan) | Limited | Free/$17 |
| ClickFunnels | ~$197–$500 | Scales to 400k (top) | No | Limited workspaces | ~$97 |
Key Feature Comparison
| Feature | GoHighLevel | ActiveCampaign | HubSpot | Kajabi | Kartra | Systeme.io | ClickFunnels |
|---|---|---|---|---|---|---|---|
| Unlimited Contacts/Users | Yes | No | No | No | No | Yes (top) | No |
| Native SMS + Voice Calling | Yes | Add-on | No | No | Yes | Limited | No |
| Snapshots / Easy Cloning | Yes | No | No | No | No | No | No |
| White-Label Agency Tools | Excellent | No | Limited | No | Limited | Limited | Limited |
| Advanced Email Automation | Good | Excellent | Excellent | Good | Good | Good | Basic |
| Course/Membership Builder | Excellent | No | Basic | Excellent | Excellent | Excellent | Good |
| Full CRM + Pipelines | Excellent | Excellent | Excellent | Basic | Good | Good | Basic |
| Cost at ~25k Contacts | $297 | $150–250+ | $800+ | $199 | $549 | $97 | $300+ |
Choosing the Right Platform in 2026
For most agencies and businesses handling client work or multi-channel campaigns, GoHighLevel offers notable advantages through its unlimited contacts, snapshot efficiency, native communications, and white-label options—all at pricing that supports profitable scaling. These elements often translate to faster client onboarding and lower long-term tool stacking.
Alternatives shine in specific areas
- ActiveCampaign or HubSpot for teams laser-focused on email sophistication or enterprise reporting
- Kajabi for pure course/membership creators seeking premium delivery
- Systeme.io for budget-conscious starters
- Kartra or ClickFunnels for those prioritizing clean interfaces or funnel conversion rates
Many users find hybrid setups work initially (e.g., GHL for core operations + specialized email tool), but consolidating into one platform simplifies operations as you grow.
Final Thoughts on GoHighLevel and Its Alternatives
The decision ultimately comes down to your specific operations and growth stage. GoHighLevel provides a balanced, scalable foundation for a wide range of users, particularly those benefiting from agency-oriented features and unlimited scaling without rapid price jumps. Its strengths in practical tools like snapshots and white-labeling make it a reliable choice where those matter.
Test thoroughly—most platforms offer trials or guarantees. Import sample data, build a workflow or funnel, and run a small campaign. The platform that aligns with your workflow and budget while supporting your goals will become clear quickly.
Official pricing links for verification:
- GoHighLevel: gohighlevel.com/pricing
- ActiveCampaign: activecampaign.com/pricing
- HubSpot: hubspot.com/pricing/marketing
- Kajabi: kajabi.com/pricing
- Kartra: kartra.com/pricing
- Systeme.io: systeme.io/pricing
- ClickFunnels: clickfunnels.com/pricing
Whether you stay with or switch from GoHighLevel, the 2026 tools available represent real progress in making marketing more efficient. Choose based on data, test personally, and focus on the platform that helps you move forward most effectively.